About us

ROYALIE is the vision of Alison Newhouse, a fashion forward entrepreneur with aspirations of owning her own boutique. Alison’s journey began in 2012 at the age of 24. ROYALIE was originally created as a traveling boutique, offering shopping parties in San Diego for young women who appreciate quality clothing at an affordable price. Less than a year later, Alison introduced an ecommerce store making ROYALIE styles accessible to fashionistas around the world. Letting nothing stand in her way of her fulfilling her dreams, Alison’s hard work and determination lead her to opening the first ROYALIE flagship location in September 2014. ROYALIE boutique is located just blocks from the beautiful coastline of San Diego in Oceanside, CA.
ROYALIE is a women’s contemporary clothing retailer, specializing in international and local labels for fashion savvy girls. Our brand is a lifestyle of like-minded individuals; free spirited and indie inspired. Here at ROYALIE we combine our love of fashion, music, and art as an expression of who we are. A ROYALIE girl is intelligent, creative, and adventurous. Her style is simple and femme with a bohemian edge. She is the life of the party and her presence is inspiring because she wears it with confidence. Her busy lifestyle doesn’t stop her from living life to fullest, traveling to exotic new places, meeting old or new friends, and enjoying the beautiful things that life has to offer. So wherever your life takes you ROYALIE has you covered.